Read a great article in the February 2010 edition of FAST COMPANY magazine about Volkswagen’s “drive to succeed in America.” 

1968 VW ad photo courtesy of www.thinkingouttabox.com

Tough stuff.  America that is. 

By the way, how many beans do you think are in that car? (The answer is at the end of this post…) 

Anyway, the article caught my eye as I grew up in a Volkswagen household, so nicknamed “King Gee” for our old 1968 VW bus noise which made a “king-gee, king-gee” sound as the engine turned over (which was great to fall asleep to as kids laying on top of the engine, which was in the back of the vehicle in those days) and subsequently turned into an adult user with three VWs to my name before I jumped the Autobahn to Honda. 

Why Honda, you ask?  

Because it met my needs. 

More from the FAST COMPANY article: 

“Volkswagen, originally a beloved, albeit quirky, counterculture brand, has never seemed to fully grasp the American market. When Jacoby took over the U.S. operation in 2007, Volkswagen (including Audi) was clinging to a 2% share of the U.S. market, down from 7% during its Beetle heyday in the 1970s. (VW is now at nearly 2.9% — a significant increase, but slightly less than Hyundai’s market-share jump from 2.9% to 4.3% during the same period.) The dealer network was in disrepair, fatigued by shipment delays, product complaints, and a confusing and occasionally short-lived parade of brands. The German reputation for design and engineering excellence sometimes came across to distributors as arrogance: You will accept the perfect cars we give you, not the rolling living rooms you ask for. Except the cars weren’t always perfect, especially for Americans…” 

Guess when I switched brands – you got it, 2007. 

What I take from this article is that in order to get Americans to drink the VW bug juice (yes, pun intended!), Volkswagen automakers have to recognize and meet their needs.  I don’t know about you, but I spend a TON of time in my car and so my car needs to (a) have a place for my diet Coke, (b) have a trunk big enough to load four deck chairs, six backpacks, 20 towels, two 20-packs of Gatorade and enough protein bars to feed a swarm of hungry swimmers, (c) have a decent air conditioning system so my drive is cool and comfortable, and (d) be sturdy enough to not have to be in the shop every other month.  Oh, and I forgot – be AFFORDABLE.

But I digress – those are my needs, not all Americans. 

Back to the story.  I’m reading this article and it got me thinking about recognition and meeting needs.  And making the leap – doesn’t recognition need to meet employee’s needs for it to be effective?  You bet. 

Various motivational theories tell us that all people have different degrees of need for acceptance, approval, and appreciation.  It’s up to the supervisor to figure out what those degrees of need are and craft a individual recognition plan that will compliment recognition provided from an organizational perspective.  For example, a 2007 survey conducted by  Accountemps found that a simple thank you wins over most employees.  They also found that 35% of workers and 30% chief financial officers cited frequent recognition of accomplishments as the most effective nonmonetary reward, followed by regular communication (20% for employees and 36% for CFOs).  

Now, notice the difference in the statistics – CFOs appear to have less need for frequent recognition of accomplishments, but a higher need for regular communication.  So, would a CFO care to be told everyday that the he/she is doing a great job?  Maybe….or maybe not.  It depends on the individual. 

Here’s three things to consider when giving recognition to individual employees: 

1. Recognition it must be respectful, timely and attached to a specific goal achievement or outcome. Not everyone likes goofiness and sometimes goofiness can overpower the intent of the recognition. Reminds me of when my sister-in-law hired a singing gorilla to sing to my brother at their wedding reception. Totally true story.  Goal? Check.  Timely?  Check. Respectful?   No check. The guy was thrilled mortified.
2. Keep recognition as a mix between public and private.  Some people just love, love, love jumping on a stage to receive their kudos.  Others don’t.  The occasional recognition in the boss’s office can pack just as much punch as an announcement in the company newsletter.  Find out from the employee what they prefer.  One of my favorites is a hand written thank you note.  I still have one note from an employee of mine who told me I was the best supervisor she ever had.  I treasure that thing.
3. Ensure you have a balance between formal and informal recognition.  Not only is it good practice, but it helps to meet a broad range of needs.  Cost can be an issue for formal programs, but there are many inexpensive ways to recognize service anniversaries, employee of the month, etc.  Check out the cool ideas, here, here, and here.

So, how did I get from Volkswagens to recognition?  Oh yes, it’s all about recognizing and meeting needs.  Once I’m done hauling Gatorade and towels, I think my next car is going to be a VW Bug!

And how many beans did you say?   There are 1,612,462 beans in the bus – gotta love their advertising!

Volkswagen and the Leap to Recognition is a post from: The HR Whisperer

I was listening to the radio the other day on my way home from the ever-present swim team car pool drive (an hour and a half round trip, ugh) and heard the radio jockeys talking about Valentine’s Day and an article on they found on the Internet related to “64  Ways to Say I Love You.” 

Of course, I went to check it out and thought it was great fun – and something that would be worth translating into showing the love for employees or volunteers.

You see, we don’t do that enough.  And its been worse lately as folks are stressing over the lack of jobs and the lack of a decent economy.  Recognizing employees (and each other’s) contributions takes work – strengthening the relationship takes work – and retaining employees takes work.

So, in honor of Valentine’s day, here’s my list of 64 ways to let employees know you care. 

64 Ways to Show Employee Love

1. Be courteous.
2. Encourage physical and mental health.
3. Have fun. 
4. Don’t compare employees to each other.
5. Give your full attention. 
6. Trust. 
7. Truly listen to what the employee is saying (no multi-tasking!).
8. Be respectful.
9. Share some humor.
10. Be interested in the employee’s interests.
11. Be a cheerleader. 
12. Highlight the employee’s accomplishments.
13. Bring in pizza.
14. Ask for input.
15. Let bygones be bygones; embrace the present – and the future. 
16. Accept the fact that nobody’s perfect. 
17. Play hooky together. 
18. Show interest in the whole person, not  just the at-work person.
19. Catch more flies with honey than vinegar – be nice.
20. Apologize. 
21. Live by the Golden Rule.
22. Better yet, the Platinum Rule-do unto others as they like…unto them.
23. Tell the employee you appreciate him or her. 
24. Take a group picture and post it in your office.
25. Encourage risk-taking and from that, learning.
26. Talk about the day.
27. Laugh.  Best de-stressor outside of prescription drugs.
28. Pick your battles.
29. Have a vision and share it with inspiration.
30. Don’t be competitive; it’s a team effort.
31. Forget about labels – everyone is unique and special.
32. Don’t forget about the commonalities, though.
33. Have an ice cream sundae contest.
34. Watch a great teambuilding movie together like Remember the Titans.
35. Write a “you did an outstanding job” note once a week and mean it.
36. Share company war stories or historical (hysterical) tales.
37. Keep your word.
38. Have them plan the work and then work the plan.
39. Go to a seminar together.
40. Encourage them to join a professional association.
41. Bake cookies in the microwave and share.
42. Be a good idea-bouncer-offer.
43. Show your gratitude; you really can’t do the job without them.
44. Consider employees’ perspectives.
45. Respect personal lives and personal time.
46. Praise publically.
47. Correct privately.
48. Be a person that others want to be around.
49. Take pride in the employee’s large accomplishments.
50. Take pride in the employee’s small accomplishments, too.
51. Share a sincere compliment about the employee in front of other people.
52. Make time for the employee.
53. Recognize that everyone makes mistakes.
54. Give $1 lottery ticket, because they are a winner no matter what.
55. Give space when they need it.
56. Communicate a lot.
57. Be honest.
58. Ask for feedback on your leadership style.
59. Do something constructive with that feedback once you get it.
60. Teach tolerance.
61. Reconnect – do a fun team building exercise.
62. Give the benefit of the doubt.
63. Tell them how important they are to the success of the team and of the business.
64. Be a servant leader.

 True leadership does not dominate – it cultivates.
– HR Whisperer

64 Ways to Show Employee Love is a post from: The HR Whisperer