The HR Whisperer

Didn’t get to go to the SHRM annual conference in San Diego this year (or any year for that matter), so I took it upon myself to try to read as much as I could about all the conference doings and such.  After my bazillionth blog, it hit me.  A LOT of these fine folks are saying similar things. 

 And I kinda got pissed off.

 You know, I’m going to go out on a limb here and respond to all the Bloggers, Tweeters, SHRMers, etc. that are saying that, for HR to be effective, it must hear from its practitioners in the field – not from the consultants, academics, etc. who have been populating the national, state and local HR and related conferences around the country and probably around the world.  Such as from:

 Tim Sackett from Fistful of Talent, “When I was preparing to go to SHRM and deciding on what sessions to attend – my very first impression was “seems like I’ve been here and done this before”  – my next impression was “why does 90% of presenters have either consultant or speaker as their title?  Where have all the real HR Pros gone?”

 Ben Eubanks from Upstart HR, “Some of the sessions I went to were wonderful, and I took a lot of notes (and even wrote about some, too). Others didn’t turn out so well. I went to two or three sessions where the speaker read off of slides or just didn’t hit the topic the session was supposed to be about. That’s fine, when that happened I just left or started talking to someone in the crowd. I did my best not to waste any time during the event…”

 Another comment from Ben, “One of the most profound statements I’ve ever heard from Eric was this: move up, not out. So many amazing HR pros eventually take off and leave the profession instead of continually climbing to be Directors, VPs, and Chief HR Officers. We need more great people to ascend to those positions instead of leaving them to the people with seniority by default (even if they don’t have the skills or passion to be great at it)…”.

 Michael VanDervort from The Human Race Horses, “My big learning was really just a verification of what is an old discussion – HR needs to reinvent itself, and it is the practitioners who need to make that happen through aggressively transforming the way we think and work…”

 Mark Stelzner from Inflexion Point, “Second, I was sadly disappointed by the attendee reaction to a keynote featuring a panel of HR leaders, including Google, Northrop Grumman, Kaiser Permanente and Deutsche Bank. SHRM’s membership is generally not comprised of the senior-most HR professionals from the world’s largest firms, so when they actually take the time to show up, share best practices and offer advice, you damn well better pay attention. Attendees swarmed from the session, first in 2’s and 3’s and then by the dozens. Are you there to listen to Steve Forbes and Al Gore or should you perhaps learn from those who have theoretically arrived at your career destination? And if you did walk out early, you missed a gem from Deutsche Bank’s Conrad Venter when he predicated that HR will be obsolete in ten years if we stay on our current course…”.

Kathy Rapp from Fistful of Talent, “When people ponder the future of HR or ask, “What’s wrong with HR?!” it’s my belief we don’t have enough HR pros who possess the attitude of “Give ME the ball or I want to win the game.”  If there were, we’d have more HR practitioners teaching at SHRM conferences and sharing their own personal stories of achievement and beating the odds.  We’d have more HR folks who move into top leadership roles in their companies outside of HR vs. those non-HR executives who “land” in HR to finish out their careers.  Frankly, we’d have more students coming out of college wanting a job in HR because of the opportunity to build successful business careers and make a better than average living…”

 And, Charlie Judy from HR Fishbowl, “Much of what I see today seems oriented too much toward developing pansy HR subject matter experts and not focused enough on injecting the HR professional pipeline with people who are Ninjas in navigating workplace complexities, sorting through emotional dynamics, acting with agility, and thinking critically.  Without that stuff, you’re just a commodity; after all, anyone can learn to manage a benefit plan…sorry.  If as a profession we are really committed to making HR more crucial to an organization’s value stream, I think we should see stuff like this in the syllabus…”

 What’s the common thread here, people? 

What I interpret is that HR has to change.  No ands, ifs or buts about it.  And I am totally up and down with that.  But change is NOT going to come from the folks who have been doing the same things year after year after year – the HR generalists and practitioners slogging along, waiting until retirement. 

You know, the ones who run to the conference expo hall for all the free swag. 

The ones who leave when senior HR leaders do participate and try to help start the transformation.

Makes me mad as hell.

Here’s the thing – I have consultant and speaker in my title – and guess what?  I was still am an HR practitioner and OD specialist.  As a consultant I get to go into a lot of different organizations and see what’s happening at the macro and micro levels.  As a speaker, I get to share ideas –in an interesting and engaging way – that hopefully serve to inspire and get people to start thinking and doing things a bit differently. 

That is what a teacher is,  you know.  Someone who is focusing on the future and hopefully opening new minds to new ideas.

So, that is what I take from all these comments.  We don’t just need practitioners to share their thinking; we need new minds, new ideas, and new ways of doing things – no matter where they may be.  And that is going to take some serious shaking up and shaping of up of HR.   It’s time.

That’s why I love reading the comments and blogs – new minds, new thinking, new ways.

Makes me aim to misbehave.

How many companies can create excitement about a new product like Apple does? Once again, with the advent of the iPad they are in the lead when it comes to creative disruption. Creative disruption is when a person creates something or solves a problem that transforms. Nintendo also did it with its Wii console. Did you know that one of the fastest growing markets for the Wii is nursing homes where residents can get exercise and be entertained at the same time? Wow, who knew?

Disruptive leadership is a concept that is rapidly gaining ground in the new millennia – leaders create problems that must be solved. The solving of the problem serves as the catalyst for the organization to create change, whether that change is a new product, new service, or just a new way of doing things. When an organization has to solve a problem, it can provoke the necessary motivation to make a huge leap in innovation.

It can be hard for a leader to create problems. It’s counterintuitive when you think that most of us are taught from an early age to either fix a problem quickly or find a way to get rid of it. A study on NPR a few months ago noted that in a classroom, kids with disruptive behavior have more influence than the kids who behaved. If you took out the behaving kids from the class, it made no difference to the learning environment, but if you took out the kids who were disruptive it made the class unstable in a negative way.

But we teach kids to behave and we do the same thing at work – teach people to behave by solving problems we want them to solve.

As a leader, who do you look for in the next generation of leadership? The person who behaves or the person who disrupts?

True disruptive leadership comes from learning continuously and managing chaos. While change can be chaotic and distressing to some, if an organization and its people do not evolve, that stagnation can be fatal. Apple realized it when Pat Scully kicked out Steve Jobs and they later had to bring Jobs back in resurrect the company.

Sometimes it’s better to be disruptive than to behave.

So, how to begin to think like a disruptive leader? There is a wonderful case study in Forbes magazine about P&G’s invention of Align, an over-the-counter probiotic supplement. Check it out here. In the article ,chief technology officer Bruce Brown offers the following words of wisdom for those wishing to become disruptive leaders. He says:

Be a coach, not a gatekeeper. Don’t just say yes or no – work along side your team to help them solve the problems the encounter.

Embrace uncertainty. There are innumerable opportunities for creative disruption. Disruptive opportunities are characterized by high levels of assumption and low levels of knowledge.

Learn to trust your judgment. Your gut is based on past experience and intuition. Making decisions based on only hard data might be a mistake.

Change your mind. Stop meetings midstream to get new people in the room to change the dynamics and the thinking.

Problems are opportunities to misbehave. Your mindset will determine how clearly you see what is in front of you.  Problem…or opportunity?

Read a great article in the February 2010 edition of FAST COMPANY magazine about Volkswagen’s “drive to succeed in America.” 

Author Ellen McGirt asserts that if Volkswagen wants to be the world’s number one auto maker, it must first win over America. 

Tough stuff.  America that is. 

By the way, how many beans do you think are in that car? (The answer is at the end of this post…) 

Anyway, the article caught my eye as I grew up in a Volkswagen household, so nicknamed “King Gee” for our old 1968 VW bus noise which made a “king-gee, king-gee” sound as the engine turned over (which was great to fall asleep to as kids laying on top of the engine, which was in the back of the vehicle in those days) and subsequently turned into an adult user with three VWs to my name before I jumped the Autobahn to Honda. 

Why Honda, you ask?  

Because it met my needs. 

More from the FAST COMPANY article: 

“Volkswagen, originally a beloved, albeit quirky, counterculture brand, has never seemed to fully grasp the American market. When Jacoby took over the U.S. operation in 2007, Volkswagen (including Audi) was clinging to a 2% share of the U.S. market, down from 7% during its Beetle heyday in the 1970s. (VW is now at nearly 2.9% — a significant increase, but slightly less than Hyundai’s market-share jump from 2.9% to 4.3% during the same period.) The dealer network was in disrepair, fatigued by shipment delays, product complaints, and a confusing and occasionally short-lived parade of brands. The German reputation for design and engineering excellence sometimes came across to distributors as arrogance: You will accept the perfect cars we give you, not the rolling living rooms you ask for. Except the cars weren’t always perfect, especially for Americans…” 

Guess when I switched brands – you got it, 2007. 

What I take from this article is that in order to get Americans to drink the VW bug juice (yes, pun intended!), Volkswagen automakers have to recognize and meet their needs.  I don’t know about you, but I spend a TON of time in my car and so my car needs to (a) have a place for my diet Coke, (b) have a trunk big enough to load four deck chairs, six backpacks, 20 towels, two 20-packs of Gatorade and enough protein bars to feed a swarm of hungry swimmers, (c) have a decent air conditioning system so my drive is cool and comfortable, and (d) be sturdy enough to not have to be in the shop every other month.  Oh, and I forgot – be AFFORDABLE.

But I digress – those are my needs, not all Americans. 

Back to the story.  I’m reading this article and it got me thinking about recognition and meeting needs.  And making the leap – doesn’t recognition need to meet employee’s needs for it to be effective?  You bet. 

Various motivational theories tell us that all people have different degrees of need for acceptance, approval, and appreciation.  It’s up to the supervisor to figure out what those degrees of need are and craft a individual recognition plan that will compliment recognition provided from an organizational perspective.  For example, a 2007 survey conducted by  Accountemps found that a simple thank you wins over most employees.  They also found that 35% of workers and 30% chief financial officers cited frequent recognition of accomplishments as the most effective nonmonetary reward, followed by regular communication (20% for employees and 36% for CFOs).  

Now, notice the difference in the statistics – CFOs appear to have less need for frequent recognition of accomplishments, but a higher need for regular communication.  So, would a CFO care to be told everyday that the he/she is doing a great job?  Maybe….or maybe not.  It depends on the individual. 

Here’s three things to consider when giving recognition to individual employees: 

1. Recognition it must be respectful, timely and attached to a specific goal achievement or outcome. Not everyone likes goofiness and sometimes goofiness can overpower the intent of the recognition. Reminds me of when my sister-in-law hired a singing gorilla to sing to my brother at their wedding reception. Totally true story.  Goal? Check.  Timely?  Check. Respectful?   No check. The guy was thrilled mortified.
2. Keep recognition as a mix between public and private.  Some people just love, love, love jumping on a stage to receive their kudos.  Others don’t.  The occasional recognition in the boss’s office can pack just as much punch as an announcement in the company newsletter.  Find out from the employee what they prefer.  One of my favorites is a hand written thank you note.  I still have one note from an employee of mine who told me I was the best supervisor she ever had.  I treasure that thing.
3. Ensure you have a balance between formal and informal recognition.  Not only is it good practice, but it helps to meet a broad range of needs.  Cost can be an issue for formal programs, but there are many inexpensive ways to recognize service anniversaries, employee of the month, etc.  Check out the cool ideas, here, here, and here.

So, how did I get from Volkswagens to recognition?  Oh yes, it’s all about recognizing and meeting needs.  Once I’m done hauling Gatorade and towels, I think my next car is going to be a VW Bug!

And how many beans did you say?   There are 1,612,462 beans in the bus – gotta love their advertising!